![]() ![]() With our combined expertise in delivering quality and premium products, we’re confident that this is just the beginning as we pursue market leadership and delight consumers with high-quality premium cocktails in convenient formats.” “We are thrilled to join the Beam Suntory family, its world-class portfolio of premium brands, and its tremendous people. “On The Rocks is extremely proud of what we’ve accomplished and the leadership position we’ve built in this rapidly growing sector over the last five years,” said Patrick Halbert. ![]() Halbert and Milano will continue to play leading roles with the brand as it joins the Beam Suntory portfolio. In 2016, they began establishing partnerships to capture occasions such as air travel, hotel room service, and major sporting events. Halbert and Milano came up with a concept to develop and bottle premium-quality cocktails with all-natural ingredients. On the Rocks was co-founded in 2015 by Patrick Halbert, an entrepreneur and restauranteur, and Rocco Milano, a bartender, who started out by experimenting with spirits in a garage. The brand is currently distributed primarily in the U.S. Among the brand’s signature cocktail products are the Knob Creek® Old Fashioned, Hornitos® Margarita, EFFEN® Cosmopolitan and Cruzan® Mai Tai. RTD market, and sales for On The Rocks Premium Cocktails doubled in the first six months of 2020. Spirits-based RTD is one of the fastest growing segments of the U.S. We see tremendous opportunity to expand the OTR brand to new occasions, formats, cocktail recipes, and the low-ABV space.” We have an ambition to become #1 in the spirits-based ready-to-drink market, and On The Rocks will be a key growth platform that we’ll build along with our fast-growing pre-mixed highball products. “On The Rocks is perfectly positioned to address evolving consumer preferences, including convenience, quality, the emerging home-premise, and cocktails-to-go. ![]() “On the Rocks is the pioneer in the premium pre-mixed cocktails category, and joining forces couldn’t come at a better time,” said Albert Baladi, president & CEO of Beam Suntory. ®Aeroplan is a registered trademark of Aeroplan Inc., used under license.Chicago, Illinois, Septem– Beam Suntory, a global leader in premium spirits, today announced that it has acquired On The Rocks Premium Cocktails, a rapidly growing premium ready-to-drink cocktail brand.īeam Suntory previously owned a minority interest in On The Rocks, which features Beam Suntory’s brands in its range of premium spirits-based pre-mixed cocktails. Should you have any questions regarding the collection of this information, please contact the Freedom of Information and Privacy Office, 100 Queens Quay East, 9th Floor, Toronto, Ontario M5E 0C7, Toronto, ON, Telephone 41, Fax 41, E-mail You may also visit the LCBO Privacy Policy for further details. If you provide your Aeroplan member number we also will use LCBO purchases made using this number to customize the communications and offers you receive. ![]() The personal information related to a LCBO Email subscription, including information collected through the use of cookies and similar tracking technologies that can sometimes be considered personal information, is collected under the authority of the Liquor Control Board of Ontario Act, 2019, SO 2019, c 15, Sch 21, Section 3 and will be used for the purpose of providing you with communications and offers from the LCBO. ![]()
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